How Vinomofo scaled customer acquisition without scaling spend
“Jeremy is a rockstar. Few people or agencies truly understand where performance marketing is today like he does. Good data, creative velocity and quick iteration based on learnings is key and that is in Launcher Lab’s DNA”
— Justin Dry | Founder
The Challenge
Picture this: You've had a long day, it's hot outside, and the last thing you want to do is trek to the bottle shop. Enter Vinomofo – the legends who deliver exceptional wine right when you need it most.
With over 800,000 customers already loving their service, you'd think their paid media would be crushing it. But here's the thing – their Meta and Google channels were actually their lowest performers. Potential customers were sitting idle, ready to buy, while marketing spend was busy chasing people who already knew and loved the brand.
The mission? Flip the script and turn these underperforming channels into absolute rockstars.
Our Approach
We partnered with Vinomofo from 2022–2025 to completely reimagine their paid media game.
Strategic flip.
We shifted paid marketing to hunt for fresh customers, leaving the re-engagement magic to Vinomofo's email and SMS channels.
2. Creative crazy
Then we went creative crazy. And by crazy, we mean we tested thousands of ad variations. Not because we love chaos, but because we wanted to find the winners – then make them even better. Turns out, small creative tweaks can drive massive performance gains. Who knew a discount badge could work that hard?
3. Behind the scenes
We rolled up our sleeves and fixed a bunch of technical issues across Meta and Google that were quietly killing performance. Clean data = happy algorithms = better results.
4. Added some fun stuff
Strikethrough pricing (because everyone loves seeing they're getting a deal)
Discount badges that practically scream "LOOK AT THIS VALUE"
Lifestyle backgrounds on PMAX ads that made wine bottles look *chef's kiss*
Landing pages that actually convert (radical concept, we know)
The bold move: We removed a popular first-purchase discount and instead tested creative to find what would actually reduce acquisition costs AND increase revenue. Plot twist: it worked brilliantly and built the foundation of a sustainable marketing engine.
The Results
Over double the customers on the same spend
Yep, you read that right. Smarter targeting beat bigger budgets every single time.
CAC dropped by nearly two thirds
A chunk of that came just from a single creative tweak. Told you they work hard.
First-time orders more than doubled. Several times over
For one product by using research-backed creative design. Science works, people.
Want results like this?
At Launcher Lab, we don't just talk a big game – our performance marketing speaks for itself. We'll help you scale fast and achieve results that actually move the needle.
What makes us different? Simple: a straightforward retainer plus success fees tied directly to performance. No lock-in contracts. No BS. Just accountability and killer results.
Ready to scale? Let’s talk!
