Senior Performance Marketer - Remote

Senior Performance Marketer

You'll use hands-on skills to build campaigns in Facebook Ads Manager, Google Ads and other platforms.
You'll write ads, brief designers and analyse the results.
You'll create experiments, test them weekly and work with other members of the Launcher Lab team to realise tangible results for our clients.
Together, we'll measure performance metrics on things that drive the growth of our clients' businesses.

You’re creative and analytical - you can write ads and analyse performance
Your decision-making is data-driven
You're a fast worker with a keen attention to detail and a wide range of skills.
You’re a self-directed problem solver who figures things out
You deeply understand Facebook ads.
You know your way around spreadsheets and formulas and (bonus points) know how to code. When you see an opportunity to automate something, you do it.
You're smart, you think differently and you care about getting things done.
If something is repetitive, you'll eliminate it, automate it, or delegate it.
You utilize AI tools to work more efficiently while keeping output quality high, but you don't over-rely on generative AI.

3+ years in performance marketing; digital-focused
"Adapt what is useful, reject what is useless, and add what is specifically your own"
High attention to detail
Excellent with sheets & data (Vlookups, if/then logic, and creating graphs and so on).
You are based in a timezone +/- 2 or 3 hours from Melbourne, Australia. GMT +11
Ability to work unsupervised & remote
Personal or professional projects that you can point to and say "hey, I did this..."

Ability to automate tasks, reduce repetitive task and ensure no errors in your work
Skilled in designing and executing scientific experiments.
Strong emphasis on rigorous data collection, analysis and maintaining scientific integrity
Data manipulation, analysis & statistical understanding

We're results-focused.
We're 100% remote.
We have minimal meetings and maximum focus time. We're adaptive to our clients' and employees' needs.
We make graphs go up and to the right.
We're a curious, fast-growing, creative and ambitious team who are eager to take our clients' digital advertising to the next level.

Launcher Lab is built on creative velocity. We relentlessly experiment with unique methodologies and systems and leverage quantifiable methods to view marketing through a scientific lens. The result? An evidence-based approach that generates best-in-class results for our clients.
We measure performance metrics on things that drive the growth of our clients' businesses, not vanity metrics on meaningless variables like likes, followers or impressions.
We use scientific methods to understand what causes something and engineering inspired methods of iteration to take something from theory to the real world.
If you want an opportunity that isn't often available where you live, and you're smart, a fast learner and people always come to you to help solve their problems. This job might just be for you.
We don't care where you live. As long as you can access a reliable internet connection and your time zone mostly overlaps with AEST, you're good.

Please fill out the form here to apply!