Case Study: Tyroola 2025

“Working with Launcher Lab has been great! Their proactive approach, constantly testing, iterating, and exploring new creative angles that sometimes we hadn’t even thought of, has helped us unlock consistent growth across Meta. They always go the extra mile, whether it’s identifying new opportunities or producing high-performing assets at speed. It’s great when you find a partner so committed to performance and to pushing for the best possible results” — Felipe | MARKETING MANAGER

Overview

Okay everyone, let’s talk tyre tread, grip, eco ratings… sound familiar? Yeah, we didn’t think so. That’s where Tyroola comes in - making tyre shopping simple, seamless, and maybe even a little fun. Since partnering with Launcher Lab in 2023, Tyroola has seen transformative growth across its Meta campaigns.

Objective

When we first teamed up, the goal was simple: move beyond one-off promo pushes and build a powerful library of always-on creative that could carry the brand year-round. That’s where concepts like the Price Match Guarantee and Mobile Fitting ads came in - both quickly proved to be consistent top performers.

Approach

Once we found those winning formats, we didn’t stop there. We replicated the same high-performing style across other offers, like Tyres Under $40 and similar price-based campaigns, driving engagement and conversions across the board. 

We also doubled down on creative testing, letting real performance data steer the direction. A great example? Simply shifting the promo message from “Buy 4 Pay 3” to “Buy 3 Get 1 Free” lifted ROAS by 52%. Small change, massive impact.

All of this came together under a clear, data-driven Facebook ad strategy built on three core pillars: creative velocity, precise audience targeting, and accurate performance tracking. That meant testing a wide mix of creative formats, running a holdout study to measure true incremental revenue from Meta, and tightening up conversion tracking to make sure every result was measured correctly. 

And the best part? We’re just getting started.. With new creative strategies, bigger tests, and bolder scaling opportunities already in motion, we’re ready to hit the road for an even stronger 2026.

Want results like this?

At Launcher Lab, our performance marketing speaks for itself. We’ll help you scale fast and achieve results that truly move the needle. What makes us different? Our model combines a simple retainer with success fees directly tied to performance. No lock-in contracts, just accountability and great results. Ready to scale? Let’s talk!