Facebook Ads Management For Brands Ready To Scale
We've driven $89.7M+ in sales through Meta, Google, and social campaigns for out clients.
If you're spending $30K+ monthly on Facebook ads—or ready to scale there—and want a partner whose success depends on yours, you're in the right place.
We've managed $40M+ in ad spend for e-commerce and DTC brands. Our approach combines creative velocity, post-iOS14 tracking infrastructure, and strategic media buying to drive sustainable, profitable growth.
No fluff. No vanity metrics. Just revenue.
Success stories
Pinot Palooza sold out in every city.
Brisbane grew 27% YoY with a 25% lower CPA, Melbourne saw a 77% uplift in sales with improved efficiency, and Perth achieved an 82% increase in Meta-driven purchases.
“Working with Launcher Lab on our events has been fantastic. They helped us scale attendance while improving ad efficiency. Attentive, flexible, and easy to work with — their collaborative approach made the process smooth from start to finish.”— Helena | Marketing Manager
Record-breaking growth for Tyroola
Over 24 months, we drove a 5.6x increase in monthly revenue and a 6.7x lift in ROAS,
“Trusting LL with the entire account is extremely beneficial as it allows us to focus on other channels that need more attention. They not only focus on campaigns but also consistently bring A/B tests to implement and suggestions for our landing pages to improve the conversion rate… it shows us that the agency truly wants Tyroola to grow and achieve the best possible results”
— Felipe | Marketing Manager
Mingle’s most successful online sale, ever.
Revenue increased by 55%, average order value rose 15%, acquisition costs dropped 28%, and total orders increased 37% — making it Mingle’s most successful online sale ever.
Their methodology, communication and reporting is the best we have experienced across multiple agencies. Data and a deep understanding of Facebook & Google drives all decisions and the proof is in the results.
— Adam,
Managing Director at Mingle
Why most Facebook Ads campaigns plateau (and what to do instead)
Your competitors are running the same outdated playbooks from 2019:
Broad targeting with minimal testing
Recycling the same 5-10 creative assets monthly
Relying on Facebook's pixel (which tracks <40% of conversions post-iOS14)
Optimising for in-platform ROAS instead of profit
Meanwhile, CPMs have tripled, creative fatigue happens in days not weeks, and attribution is educated guesswork.
The brands scaling profitably on Meta now do three things differently:
Creative production at velocity — 50-100+ new variations monthly (not 5-10)
Modern conversion infrastructure — Server-side tracking, incrementality testing, and marketing mix modeling
Profit optimisation — Focus on LTV:CAC ratios and cohort economics, not vanity in-platform ROAS
That's our methodology. Battle-tested across $40M+ in ad spend and $89.7M+ in tracked revenue.
What makes us different from other Facebook ads agencies
1. Performance-based pricing (we share the risk)
Most agencies: Charge a flat retainer regardless of results. Their incentive is to keep you paying, not to maximise your growth.
Our model: Hybrid retainer + performance fee tied to your growth metrics (revenue, new customers, or CAC reduction—whatever matters most to you).
What this means:
We make more money when you make more money
We're incentivised to push for better results, not just more billable hours
You get a partner, not a vendor
Risk is shared—we're confident because we know we can deliver
2. Limited client intake (quality over quantity)
Most agencies: Take every client who can pay. Spread teams thin across 50-300+ accounts. Your campaigns get 2-3 hours per month of attention from junior account managers.
Our approach: We take 2-3 new clients per quarter.
What this means:
Senior strategist on your account (not passed to junior staff)
Custom strategies built for your business (not templated playbooks)
Rigorous testing with adequate time for analysis
Direct partner access for strategy discussions
We can be selective because we're not desperate for every dollar
This isn't an artificial scarcity tactic. Managing Facebook ads properly takes significant time—especially with our creative velocity and testing intensity. We'd rather turn away clients than deliver mediocre results.
3. Full-funnel optimisation (not just ad management)
Most agencies: Set up campaigns, report on metrics, collect retainers. Stop at the ad click.
Our approach: Optimise your entire conversion path.
What we actually do:
Landing page CRO audits with prioritised testing
New customer & LTV analysis
Offers & messaging based on performance data
Creative velocity based on performance data
Example: For Tyroola, landing page optimisation contributed 34% of the total CAC reduction. Most agencies would have ignored this and blamed "the algorithm" for poor performance.
4. Radical transparency in reporting
Most agencies: Show you platform metrics (which are often inflated). Bury underperforming campaigns in lengthy reports. Avoid tough conversations about what's not working.
Our reporting philosophy: Transparency builds trust. We show you everything—good and bad.
What you get:
Daily, weekly & monthly performance dashboards
Regular strategy calls — What worked, what didn't, what we're testing next, and honest assessment of challenges
Incrementality estimates — lift tests & hold out analyses beyond last-click attribution (for accounts spending $50K+/month)
Creative performance teardowns — Pattern analysis of what winning ads have in common, informing future creative.
What you won't get:
Vanity metrics (reach, impressions without context)
Excuses when performance dips (we identify root causes and solutions)
Proprietary "black box" strategies (we teach you how we think so you can evaluate our work)
What growth leaders say about working with us
"Few people or agencies truly understand where performance marketing is today… Good data, creative velocity and quick iteration based on learnings is key and that is in Launcher Lab's DNA."
— Justin Dry, CEO & Co-founder at Vinomofo
"The team at Launcher Lab show strong competence in all aspects of Meta ads: from the technical details of server side tracking, attribution models, and integration with external third party platforms, to the brainstorming of designs, USPs and messages… Launcher Lab is very supportive & instrumental in showing the reality behind the numbers."
— Alessio Puricelli, CCO at Tyroola
"I've worked with Jeremy directly and he deeply understands the mix of creative, measurement and media buying that makes up successful marketing. If you are looking to scale marketing spend, you should chat."
— Tim Doyle, CEO & co-founder at Eucalyptus
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source